I’m a fun and cheeky human with a no-nonsense approach to business and life. I love sharing my ideas and create relationships with people easily.
I like to work with people like me.... open minded and full of integrity and passion. I only do business with people that have respect for the value of quality products and services - you must have a dash of confidence and no fear of failure!
I have an abundance of gratitude for the opportunities, success and lessons I've experienced in my 20 years as a designer.
THE PROPER WORK STUFF.
A multi award winning art director and entrepreneur; my background is diverse. I started my career in advertising agencies, design studios, printers and prepress houses. Personally as a designer I was the art director for Hog’s Breath Cafe Australia at the age of 19 and by 22 a Marketing & Communications Officer for Queensland State Government. I started my first company at 23 and have never looked back!
I'm based in the Whitsundays and service clients from any area of the globe. I owned Zest Design for 12 years and art directed a team of creatives... after a head injury in 2013 I closed my business and had a year of complete rest.
These days I spend my time working on a small range of select projects... connect with me and let's have a conversation about your business and future plans.
AREAS OF EXPERTISE.
Development of brand identity and creative solutions for small - medium enterprise across all industries.
Franchise systems and deployment of automated creative tools.
Product development - from concept to global markets.
Tourism product / experience design & marketing.
Local and state government marketing & communications.
Development of online business utilising e-commerce & content management systems.
All facets of the print and signage industries, digital, offset & large format.
Extensive knowledge of building and construction industry.
Interior design of commercial sites, cafes, bars, multi-use spaces.
THINGS THAT FLOAT MY BOAT.
Working on start ups.
Walking into an empty commercial shell and creating spatial planning that is unconventional and fun.
Watching how effective my conversation style is at teaching people to think differently.
Getting my geek on with systems and business process management (I blame my time working in a franchise system for this obsession).
Learning new ways of thinking.
I have what’s referred to as a Dr Seuss personality. I flip everything on it’s head and develop my thinking from a dual perspective.
I am wise beyond the average human, I am constantly put in a position of mentoring / coaching and have a passion for helping businesses communicate effectively using heart, intuition and removing ego from decisions and processes. One day I think I’ll become a corporate mediator and be used as a bridge as opposed to litigation.
BUCKET LIST GOALS.
• Help start businesses and build big ideas.
• To do design fit outs all over the world.
• To write lots of books.
• Travel endlessly.
• Stay inspired.
• Earn money while I sleep.