I'm constantly working with start ups on brand creation and ironically I don't even have a logo! Your brand is more than a logo... something I read years ago about what a brand is really resonated with me... I always tell people 'your brand is what people say about you when you're not in the room.'
When I first told my dad I wanted to work in design and branding he scoffed and said 'you already have a brand!' I was 15 at the time - he grabbed a tiny post it note and drew a little sketch of the initials JS with the S on a 90 degree angle. He explained to me that it was our family brand that my grandfather John 'aka Jack' Sweeney had registered over 60 years ago - for branding horses and cattle.
I've kept this symbol, this tiny piece of yellow paper in my jewellery box for over 20 years. After my father passed away late 2012 I was given the job to clean out his shed. It was full of memories of his life and my childhood, but the single coolest thing I found was this...
Our brand! An old branding iron using the family symbol, I love what it stands for, the heritage and the stories. My uncle Fred Sweeney still uses the family brand for his livestock today!
These days I don't have a 'logo' as such to market myself... But if you look closely this cute old school symbol is now my favicon on this website and lives on my business card alongside my social media icons.
It's special! It's definitely not my logo but it's certainly part of my brand. My identity.